Bithika Mehra – Medium

Bithika Mehra

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The Startup

How Simpson’s Paradox Could Impact A/B Tests

Simpson’s paradox occurs when we observe a certain trend in the aggregate data but not in the underlying segments that comprise the data…

Sep 7, 2020

How Simpson’s Paradox Could Impact A/B Tests

Sep 7, 2020

Published in
UX Planet

Roadmapping for experimentation

Need to build an experimentation roadmap and don’t know how? You are in the right place!

Jan 27, 2023

Roadmapping for experimentation

Jan 27, 2023

Experimentation Culture Awards 2021: Learnings

I am a big fan of the Experimentation Culture Awards, so imagine my excitement when I was invited to be on the jury! Here are my learnings.

Jul 19, 2021

Experimentation Culture Awards 2021: Learnings

Jul 19, 2021

Published in
UX Planet

Experimentation & the snowball effect

What does driving social change and experimentation have in common? And what can we learn from this field to drive experimentation culture…

May 24, 2021

Experimentation & the snowball effect

May 24, 2021

Published in
UX Planet

Using Experimentation for Refining your Product Backlog

I have been exploring how experimenters* work in and with product teams. Towards that end, my last post sought to demystify Scrum…

Mar 22, 2021

Using Experimentation for Refining your Product Backlog

Mar 22, 2021

An Experimenter’s Guide to SCRUM

This post covers SCRUM vocabulary and processes that product teams use and how that aligns with the process experimenter’s use.

Mar 5, 2021

An Experimenter’s Guide to SCRUM

Mar 5, 2021

The Weekly Buzzes

The Weekly Buzz has gone through a few iterations already in true experimentation spirit — not really backed by data yet, but we’ll get…

Feb 14, 2021

The Weekly Buzzes

Feb 14, 2021

The Weekly Buzz

Here’s the latest Weekly Buzz. Watch the video for key takeaways. Links below.

Jan 20, 2021

Jan 20, 2021

The Weekly Buzz: Marketing ROI, SEO-CRO dance, HiPPOs, breaking conventions & evolving

In case you are wondering what this is all about, read my previous post introducing The Weekly Buzz and what to expect. And now without…

Jan 13, 2021

Jan 13, 2021

Introducing The Weekly Buzz

While I took a break from writing in the last few weeks, I didn’t take a break from creating experimentation focused content. In December…

Jan 6, 2021

Introducing The Weekly Buzz

Jan 6, 2021

Bithika Mehra

Bithika Mehra

On the path to learning all things insights and optimization (linkedin.com/in/bithikamehra) | Foodie | Environmentalist| Loves to travel | Player of a few riffs

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