PinnedBithika MehrainThe StartupHow Simpson’s Paradox Could Impact A/B TestsSimpson’s paradox occurs when we observe a certain trend in the aggregate data but not in the underlying segments that comprise the data…Sep 7, 20204Sep 7, 20204
Bithika MehrainUX PlanetRoadmapping for experimentationNeed to build an experimentation roadmap and don’t know how? You are in the right place!Jan 27, 20232Jan 27, 20232
Bithika MehraExperimentation Culture Awards 2021: LearningsI am a big fan of the Experimentation Culture Awards, so imagine my excitement when I was invited to be on the jury! Here are my learnings.Jul 19, 2021Jul 19, 2021
Bithika MehrainUX PlanetExperimentation & the snowball effectWhat does driving social change and experimentation have in common? And what can we learn from this field to drive experimentation culture…May 24, 2021May 24, 2021
Bithika MehrainUX PlanetUsing Experimentation for Refining your Product BacklogI have been exploring how experimenters* work in and with product teams. Towards that end, my last post sought to demystify Scrum…Mar 22, 2021Mar 22, 2021
Bithika MehraAn Experimenter’s Guide to SCRUMThis post covers SCRUM vocabulary and processes that product teams use and how that aligns with the process experimenter’s use.Mar 5, 2021Mar 5, 2021
Bithika MehraThe Weekly BuzzesThe Weekly Buzz has gone through a few iterations already in true experimentation spirit — not really backed by data yet, but we’ll get…Feb 14, 2021Feb 14, 2021
Bithika MehraThe Weekly BuzzHere’s the latest Weekly Buzz. Watch the video for key takeaways. Links below.Jan 20, 2021Jan 20, 2021
Bithika MehraThe Weekly Buzz: Marketing ROI, SEO-CRO dance, HiPPOs, breaking conventions & evolvingIn case you are wondering what this is all about, read my previous post introducing The Weekly Buzz and what to expect. And now without…Jan 13, 2021Jan 13, 2021
Bithika MehraIntroducing The Weekly BuzzWhile I took a break from writing in the last few weeks, I didn’t take a break from creating experimentation focused content. In December…Jan 6, 2021Jan 6, 2021