CXL Institute’s Conversion Optimization Mini-degree Review

I got my Conversion Optimization certification from CXL Institute about two weeks back. And pursuing this course has been quite a journey for me with a lot happening alongside — dealing with the layoff, supporting my daughter’s online schooling, starting this blog and starting off as a freelance consultant. So I am really reveling in the sense of achievement at least for now! It’s also that time of the year. :)

As the conversion optimization (CRO) field matures, I am finding more folks interested in figuring out ways to get some formal education and potentially pursuing the mini-degree. I am hoping this review post helps them decide if this mini-degree is right for them. Please feel free to leave a comment below or reach out on Linkedin if you have any questions. I am also on TLC and Measure communities on Slack.

What is the mini-degree?

The Conversion Optimization Mini-Degree is a collection of courses curated by the CXL Institute for CRO professionals. These courses cover A/B testing statistics, neuromarketing, qualitative research techniques, digital analytics, conversion copywriting, behavioural design, optimization program management etc. The mini-degree is pretty comprehensive and you can find more information about the curriculum on the mini-degree program page.