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Designing effective Landing Pages
This post is the third in my series of posts on landing page optimization. The first two posts covered criteria for landing page teardowns and how to write great copy that converts.
When building effective landing pages, copy and design must go hand in hand. Lack of proper design can render even the most well-researched copy useless. I am not referring to edgy modern designs based on the latest buzzword but user-focused conversion-oriented design that draws users attention to the right pieces of content and helps them understand the page’s narrative.
Building blocks of a landing page
Michael Aagaard laid down the following building blocks of any landing page in his CXL course. While we need the right copy for them, we also need the right design considerations. Here’s what I mean.
Headline
The headline on the page is essentially the unique value proposition of your product. For more on how to craft your unique value proposition, refer to my previous blog post. The headline must stand out and be easy to read.
Visuals
Images, videos and icons help support the copy on the page. Visuals should be relevant to the story you are trying to tell. Avoid using stock photos. Use images that emphasize the copy and…
