Designing effective Landing Pages

Bithika Mehra
6 min readAug 3, 2020
Source: IntelligentHQ

This post is the third in my series of posts on landing page optimization. The first two posts covered criteria for landing page teardowns and how to write great copy that converts.

When building effective landing pages, copy and design must go hand in hand. Lack of proper design can render even the most well-researched copy useless. I am not referring to edgy modern designs based on the latest buzzword…

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Bithika Mehra

On the path to learning all things insights and optimization (linkedin.com/in/bithikamehra) | Foodie | Environmentalist| Loves to travel | Player of a few riffs