Designing effective Landing Pages

Source: IntelligentHQ

Building blocks of a landing page

Headline

Visuals

Features & benefits

Credibility

Call to Action

Expectation Manager

Design Considerations

Overlaying design on copy for an effective landing page

Attention

Size

Space

Example of lack of white space
Use of white spaces on Unbounce landing page

Color & contrast

Direction

Comprehension

On the path to learning all things insights and optimization (linkedin.com/in/bithikamehra) | Foodie | Environmentalist| Loves to travel | Player of a few riffs

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