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Experimentation Culture Awards 2020 — Top 10 Takeaways
Summary of learnings from keynotes at the #expca2020
I watched the livestream of the first ever Experimentation Culture Awards this afternoon which was brought to us by Optimizely and Online Dialogue. There were awards in a few different categories - individual, team and organization - along with an impressive line-up of keynote speakers.
That the show would focus on culture was clear from the website itself:
“It's not about that one experiment, it's about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making.”
Here are some of my top takeaways (I am guessing once I look at the recording, I will find tons of things I missed in my note. A follow-up post, may be.)
- Randomized controlled tests or A/B tests are an essential source of learnings since the quality of evidence is high and the risk of bias is low.
- As per Ton Wesseling, just being Agile without experimentation and validation is like running fast with your eyes closed.
- Love your losers! Stephen Pavlovich (CEO & founder at Conversion.com) said that…
