How to write great copy that converts

Photo by Green Chameleon on Unsplash

Oftentimes when optimizing a flow or redesigning a page, our primary focus is on getting the design and layout right. So, the entire exercise becomes about wireframing and prototyping with placeholder copy for approval and then simply adding rehashed existing copy.

Momoko Price, in her CXL course on product messaging, turns this thinking on its head and provides an excellent framework for…