Introducing The Weekly Buzz

Bithika Mehra
2 min readJan 6, 2021
Photo by Donovan Silva on Unsplash

While I took a break from writing in the last few weeks, I didn’t take a break from creating experimentation focused content. In December, I began collaborating with Experiment Nation. Spearheaded by Rommil Santiago, Experiment Nation connects experimenters from around the world and is a platform for sharing their experiences and learnings.

So, what is the The Weekly Buzz?

It is a way for busy professionals to stay in touch with the latest in the experimentation space. Every week, I pick 5 important stories covering experimentation news, A/B testing stats, UX research etc. and create a 2-minute video which has bite-sized takeaways from these stories for quick and easy consumption. The Weekly Buzz will be posted on Wednesdays on Linkedin, YouTube and right here.

Why The Weekly Buzz?

Mostly for selfish reasons. I have a hard time staying up to date on industry news. So, I figured if I published something every week, I’d have an incentive to stay updated. And I know I am not the only one who has this struggle. :)

Now without further ado, here is the latest installment of The Weekly Buzz posted today on Jan 6, 2021. Scroll down for the video.

1. How do you scale your experimentation program? Read about the A/B Testing Flywheel method in

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Bithika Mehra

On the path to learning all things insights and optimization (linkedin.com/in/bithikamehra) | Foodie | Environmentalist| Loves to travel | Player of a few riffs