Statistics Basics for A/B Testing: Part 1

Knowledge of basic statistics is extremely important in designing and analyzing A/B tests accurately. Over the next few posts, I will be reviewing some important concepts all conversion optimization professionals should know and apply.

Source: Quora
Source: CXL
Source: my.ilstu.edu
Standard Deviation Calculation

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On the path to learning all things insights and optimization (linkedin.com/in/bithikamehra) | Foodie | Environmentalist| Loves to travel | Player of a few riffs

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