The Weekly Buzz: Marketing ROI, SEO-CRO dance, HiPPOs, breaking conventions & evolving

Bithika Mehra
1 min readJan 13, 2021

In case you are wondering what this is all about, read my previous post introducing The Weekly Buzz and what to expect. And now without further ado, here’s the latest installment of The Weekly Buzz. Scroll down to the video for key takeaways.

  1. Want to know which half of your advertising spend is wasted? Experimentation to the rescue! Read Tim Wilson’s latest blog post.
  2. Is breaking a UX convention worthwhile? Read…
Bithika Mehra

On the path to learning all things insights and optimization ( | Foodie | Environmentalist| Loves to travel | Player of a few riffs