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Experimentation Culture Awards 2021: Learnings
I am a big fan of the Experimentation Culture Awards, so imagine my excitement when I was invited to be on the jury! Here are my learnings.
For those who don’t know what Experimentation Culture Awards (ECA) is, the awards started in 2020 as an event to promote a culture of experimentation globally. The goal is to recognize people who are trying to grow an evidence-based decision making culture.
It is not about that one experiment, it is about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making.
I wrote about my learnings from the 2020 awards. And in 2021, being on the jury gave me a front row seat to how different organizations were developing an experimentation culture. Here are some of my learnings:
Start small but start somewhere ASAP.
It was evident from the cases that there is no single path to establishing experimentation — no perfect model or team structure. Experimentation efforts can start in different parts of the organization and can be a bottoms up initiative or the other way around. Many programs also started as being fully…
