I am a big fan of the Experimentation Culture Awards, so imagine my excitement when I was invited to be on the jury! Here are my learnings. For those who don’t know what Experimentation Culture Awards (ECA) is, the awards started in 2020 as an event to promote a culture…

What does driving social change and experimentation have in common? And what can we learn from this field to drive experimentation culture at organizations? — Much has been written about building a culture of experimentation, including one of my previous posts on how to create experimentation as a habit. I was recently listening to one of my favorite podcasts, Hidden Brain by Shankar Vedantam, a social scientist. …

I have been exploring how experimenters* work in and with product teams. Towards that end, my last post sought to demystify Scrum, especially its three pillars of transparency, inspection, and adaptation and covered how experimenters can align their processes with Scrum events and artifacts. …

This post covers some Scrum vocabulary and processes that product teams use and how they align with the process experimenters’ use. Let’s start with a basic question — why do experimenters need to understand Scrum? Experimenters need to understand Scrum because a large number of organizations are using Agile &…

The Weekly Buzz has gone through a few iterations already in true experimentation spirit — not really backed by data yet, but we’ll get there. …

In case you are wondering what this is all about, read my previous post introducing The Weekly Buzz and what to expect. And now without further ado, here’s the latest installment of The Weekly Buzz. Scroll down to the video for key takeaways. Want to know which half of your…

While I took a break from writing in the last few weeks, I didn’t take a break from creating experimentation focused content. In December, I began collaborating with Experiment Nation. …

I got my Conversion Optimization certification from CXL Institute about two weeks back. And pursuing this course has been quite a journey for me with a lot happening alongside — dealing with the layoff, supporting my daughter’s online schooling, starting this blog and starting off as a freelance consultant. So…