Source: Pinterest


Experimentation Culture Awards

It is not about that one experiment, it is about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making.


What does driving social change and experimentation have in common? And what can we learn from this field to drive experimentation culture at organizations?

Photo by Pauline Bernfeld on Unsplash

“Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle?


Source: Pinterest


Source: Scrum.org


Photo by OC Gonzalez on Unsplash

TWB — Feb 11


The Weekly Buzz — Experimentation/ CRO/ Conversion Optimization News

  1. Want to know which half of your advertising spend is wasted? Experimentation to the rescue! Read Tim Wilson’s latest blog post. https://www.searchdiscovery.com/blog/rct-study/
  2. Is breaking a UX convention worthwhile? Read NN/g’s latest post on maintaining consistency & adhering to standards. https://www.nngroup.com/articles/consistency-and-standards/
  3. How to get SEO and CRO to dance together? Get AWA Digital’s free e-book. https://www.awa-digital.com/ebook-how-to-get-seo-and-cro-to-dance-together/
  4. How founders…

Photo by Donovan Silva on Unsplash

So, what is the The Weekly Buzz?


Bithika Mehra

On the path to learning all things insights and optimization (linkedin.com/in/bithikamehra) | Foodie | Environmentalist| Loves to travel | Player of a few riffs

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store