PinnedBithika MehrainThe StartupHow Simpson’s Paradox Could Impact A/B TestsSimpson’s paradox occurs when we observe a certain trend in the aggregate data but not in the underlying segments that comprise the data…·5 min read·Sep 7, 2020--4--4
Bithika MehrainUX PlanetRoadmapping for experimentationNeed to build an experimentation roadmap and don’t know how? You are in the right place!·4 min read·Jan 27, 2023--2--2
Bithika MehraExperimentation Culture Awards 2021: LearningsI am a big fan of the Experimentation Culture Awards, so imagine my excitement when I was invited to be on the jury! Here are my learnings.·5 min read·Jul 19, 2021----
Bithika MehrainUX PlanetExperimentation & the snowball effectWhat does driving social change and experimentation have in common? And what can we learn from this field to drive experimentation culture…·5 min read·May 24, 2021----
Bithika MehrainUX PlanetUsing Experimentation for Refining your Product BacklogI have been exploring how experimenters* work in and with product teams. Towards that end, my last post sought to demystify Scrum…·3 min read·Mar 22, 2021----
Bithika MehraAn Experimenter’s Guide to SCRUMThis post covers SCRUM vocabulary and processes that product teams use and how that aligns with the process experimenter’s use.·4 min read·Mar 5, 2021----
Bithika MehraThe Weekly BuzzesThe Weekly Buzz has gone through a few iterations already in true experimentation spirit — not really backed by data yet, but we’ll get…·2 min read·Feb 14, 2021----
Bithika MehraThe Weekly BuzzHere’s the latest Weekly Buzz. Watch the video for key takeaways. Links below.·1 min read·Jan 20, 2021----
Bithika MehraThe Weekly Buzz: Marketing ROI, SEO-CRO dance, HiPPOs, breaking conventions & evolvingIn case you are wondering what this is all about, read my previous post introducing The Weekly Buzz and what to expect. And now without…·1 min read·Jan 13, 2021----
Bithika MehraIntroducing The Weekly BuzzWhile I took a break from writing in the last few weeks, I didn’t take a break from creating experimentation focused content. In December…·2 min read·Jan 6, 2021----