Bithika Mehra – Medium

Pinned

Bithika Mehra
in
The Startup

How Simpson’s Paradox Could Impact A/B Tests

Simpson’s paradox occurs when we observe a certain trend in the aggregate data but not in the underlying segments that comprise the data…

5 min readSep 7, 2020

--

4

How Simpson’s Paradox Could Impact A/B Tests

--

4

Bithika Mehra
in
UX Planet

Roadmapping for experimentation

Need to build an experimentation roadmap and don’t know how? You are in the right place!

4 min readJan 27, 2023

--

2

Roadmapping for experimentation

--

2

Bithika Mehra

Experimentation Culture Awards 2021: Learnings

I am a big fan of the Experimentation Culture Awards, so imagine my excitement when I was invited to be on the jury! Here are my learnings.

5 min readJul 19, 2021

--

Experimentation Culture Awards 2021: Learnings

--

Bithika Mehra
in
UX Planet

Experimentation & the snowball effect

What does driving social change and experimentation have in common? And what can we learn from this field to drive experimentation culture…

5 min readMay 24, 2021

--

Experimentation & the snowball effect

--

Bithika Mehra
in
UX Planet

Using Experimentation for Refining your Product Backlog

I have been exploring how experimenters* work in and with product teams. Towards that end, my last post sought to demystify Scrum…

3 min readMar 22, 2021

--

Using Experimentation for Refining your Product Backlog

--

Bithika Mehra

An Experimenter’s Guide to SCRUM

This post covers SCRUM vocabulary and processes that product teams use and how that aligns with the process experimenter’s use.

4 min readMar 5, 2021

--

An Experimenter’s Guide to SCRUM

--

Bithika Mehra

The Weekly Buzzes

The Weekly Buzz has gone through a few iterations already in true experimentation spirit — not really backed by data yet, but we’ll get…

2 min readFeb 14, 2021

--

The Weekly Buzzes

--

Bithika Mehra

The Weekly Buzz

Here’s the latest Weekly Buzz. Watch the video for key takeaways. Links below.

1 min readJan 20, 2021

--

--

Bithika Mehra

The Weekly Buzz: Marketing ROI, SEO-CRO dance, HiPPOs, breaking conventions & evolving

In case you are wondering what this is all about, read my previous post introducing The Weekly Buzz and what to expect. And now without…

1 min readJan 13, 2021

--

--

Bithika Mehra

Introducing The Weekly Buzz

While I took a break from writing in the last few weeks, I didn’t take a break from creating experimentation focused content. In December…

2 min readJan 6, 2021

--

Introducing The Weekly Buzz

--

Bithika Mehra

Bithika Mehra

On the path to learning all things insights and optimization (linkedin.com/in/bithikamehra) | Foodie | Environmentalist| Loves to travel | Player of a few riffs

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams